WALK WITH US AND HELP US CHANGE THE DIRTY BASTARD FASHION INDUTRY - CURATED BY WALK ON MOONS
  • A PERFECT BLEND

    When sourcing sustainable material for Walk on Moons, we look for unique compositions of waste, made with methods and compositions that ensure the clothes have the longest life possible. A special feature of Walk on Moon‘s products is that our recycled cotton blend is made without the use of dyeing and bleaching. Cotton can be recycled …

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  • WHAT IS SUSTAINABILITY?

    Many fashion companies claim to be “sustainable” because today, there are few ways to measure, govern, audit and control sustainability. To what extent is a fashion or apparel company acting in a sustainable way? In the future, we expect much more focus on the aspect of governance of sustainability. Only then will we be able …

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  • H&M SUSTAINABILITY REPORT 2018

    The vertical fashion brands selling short lived “fast fashion” are the dirty bastards of the industry. One of them; H&M from Sweden has recognised their role and responsibility and that it does not have to be that way in their sustainability report 2018. H&M CEO Karl-Johan Persson concludes a number of responsible visions and initiatives, …

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  • FUCK FAST FASHION

    For making us feel left out, unless we buy in.  For making the price so low, when the true cost is so high.  For giving material satisfaction at the expense of human compassion.  For exploiting impulse, when what we need is insight.  For luring us into wanting more, when we´d be better off with less.  …

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  • H&M CEO TALKS ABOUT CONSUMER SHAMING

    Karl-Johan Persson, H&M CEO and son of its billionaire chairman, is feeling the pressure from many communities and consumers when he speaks out “a pattern of shaming that initially targeted air travelers and which has now hit also the fashion industry” in Bloomberg in October 2019. H&M estimates that about 70% of a garment’s impact …

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  • STELLA MCCARTNEY PENS AN URGENT LETTER TO THE FASHION INDUSTRY

    British fashion designer and environmental activist Stella McCartney has pioneered sustainable clothing for 20 years, When Stella McCartney first started talking about the climate crisis, she was largely ignored. But now we have reached a tipping point for the fashion industry, which is responsible for 10% of global carbon emissions — more than maritime shipping …

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  • A REBELLIOUS VEGAN

    The 1960´s was the decade that saw an unprecedented wave of change, new ideas, cultural upheaval and eventually social revolution. The radical atmosphere was the perfect platform for the functional Dr. Martens work-boot to become a fierce symbol of self-expression at the very heart of British youth culture. Surviving decades to come, the rebellious boot became a symbol …

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  • THE DIRTY BASTARD

    Second to oil, the clothing and textile industry is the largest polluter in the world. The carbon footprint from textiles production is reported to be greater than the CO2 equivalent of international flights and shipping combined. While other industries succeed in reducing global gas emission the fashion industry is witnessing a shortened life span of fashion …

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  • HOW RENTAL AND RE-SELLING IS IMPACTING THE FASHION INDUSTRY

    The fashion industry is a dirty bastard. Second to oil, the clothing and textile industry is the largest polluter in the world. In a world where people are more conscious and aware of what and why they buy, a number of new retail concepts are entering the market place. The lifespan of the fashion product is …

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  • BUY LESS AND MAKE IT LAST

    She is the queen of punk and a beloved industry rebel. British designer Vivienne Westwood has walked in front of the climate fashion revolution before most industry peers had even added the words to their vocabulary. The Iconic designer believes consumers should adapt to a more conscious approach to fashion, by buying less and completely avoid …

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